
Framework
Where strategy, storytelling, and technology converge in AEC

Why Faster Isn’t the Point: Rethinking AI’s Role in AEC
There’s a growing disconnect in how the AEC industry—and its clients—talk about AI. I’ve seen it across proposals, pitches, and even internal conversations: if AI enables faster work, shouldn’t it lead to lower costs? It’s an understandable question, but it misses the bigger picture. AI isn’t a discount engine.